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"Kardus Premium Blend targets snus users who are prepared to pay a little extra for their snus and want to savor it, for example, after a fine dinner. Quite simply, this is a snus for every day connoisseurs," says Mikael Arnebert, Information Manager, Swedish Match North Europe Division. "The product is designed for a broader but quality conscious target group who enjoy life’s amenities in the form of food, drink and tobacco."
KARDUS CONTAINS 40 GRAMS of carefully selected tobacco. The snus is cut and comprises lamina tobacco, that is, tobacco leaves without any stem. It is not fl avored, which creates a musty and smoky taste, with a whisky and oak-cask character. Kardus Premium Blend has a distinct, slightly sweet tobacco aroma, with a touch of fig, dried fruit and a slight hint of tea. There are six types of tobacco in Kardus Premium Blend, including from Argentina and Brazil. The Argentine tobaccos are grown in the Swedish regions around Oberá, Misiones, in the northeast of the country, and in the broad valleys of the Andes. The Brazilian tobacco is from the rich red plains in Paraná Province in southern Brazil that are highly suited for tobacco growing. (Swedish Match Press relese 2006 Q3)
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