Swedish Match launches Kronan loose weight snus, a successor of Kronan portion snus. The price for Kronan loose will be about 40 percent lower than the other products in the products range.

We would like to offer the consumers a quality low prices snus in both portion and loose says Sven-Erik Steffenrud, director of Commercial functions on Swedish Match Division north Europe. The launch or Kronan portion snus has this worked well and we are increasing the distribution to more places. The low prices snus part of the market is about three percent (ACNielsen, January 2006). Swedish Match focus is on the premium snus segment where the company has a market share of about 95% says Sven-Erik Steffenrud. As market leader we will although offer snus in all segments from premium snus to products will lower price.

Kronan loose snus contains 50 gram of tobacco which is 10% more than other low prices products on the market. Kronan snus is packed in the classical loose snus can and has a traditional Swedish snus taste. Kronan snus is produced according the Swedish Match Gothiatek®-standard. The standard offers a strict control of all steps in the production from the tobacco leaves until the products are ready for the store.(Swedish Match Press relese 2006-02-24)