Middle rounded, mild and slightly sweet with a little element of salt and liquorice sweet. (...see more)
Röda Lacket loose
Middle rounded, mild and slightly sweet with a little element of salt and liquorice sweet.
Available Options:
1 pack
$4.23
10 pack
$37.30
Tobacco contens (gram): 42
Description: Röda Lacket
With the relaunch of Röda Lacket, Swedish Match has breathed new life into a classic brand with long traditions.
Although the record is incomplete, it is believed that Röda Lacket was first launched around 1850 by snus manufacturer Petter Swartz, owner of Norrköpings Snusfabrik. Since then, it has been sold loose by weight throughout Sweden.
As the years passed the brand came to be perceived as slightly old-fashioned by consumers and remained a small but stable brand for a considerable time, but a few years ago consumer awareness of the brand revived and Swedish Match saw a chance to revitalize it. Swedish Match conducted a trial of Röda Lacket in a modern version – as a portion-packed snus – in some of Stockholm’s restaurants. The trial was a success, paving the way for a larger-scale relaunch of Röda Lacket in Stockholm, and subsequently throughout Sweden, during summer 2005, now with a new design on the can. The flavor of Röda Lacket has hints of dried fruits, such as raisins and apricots, as well as licorice. Röda Lacket was also launched in Norway as both a loose and portion-packed snus.
