Swedish Match today has announced the launch of a new premium snus, General Onyx, to be introduced in the Swedish market in November. General Onyx is produced with a special tobacco blend in a new pouch form and deluxe packaging, offering a new standard for snus in Sweden.

“This is the best General snus we have ever made -- the blend, the packaging, even the snuff pouch itself has been improved to deliver the ultimate in consumer satisfaction. Just by looking at the can and the presentation of the product, people will know that this is special. We are proud to move to a whole new level with General Onyx,” says Sven Hindrikes, President and CEO of Swedish Match. (Swedish Match Press relese 2005-10-25)